Marketing trends you can expect to see in 2018

Shortening of organic reach

It was not so long ago that a firms’ social media reach was defined by the number of users who saw their organic posts put up with no financial backing. However, things have changed a bit over the years. This is because experts predict that in 2018 we can expect to see the use of paid content more than its organic counterpart. In fact, during 2017, nearly 98% of all Facebook outreach campaigns were paid content, so this trend is only set to increase this year.

Video dominance

Offering quality video content has become the norm among most industrial companies seekingShortening of organic reach

It was not so long ago that a firms’ social media reach was defined by the number of users who saw their organic posts put up with no financial backing. However, things have changed a bit over the years. This is because experts predict that in 2018 we can expect to see the use of paid content more than its organic counterpart. In fact, during 2017, nearly 98% of all Facebook outreach campaigns were paid content, so this trend is only set to increase this year.

 

Video dominance

Offering quality video content has become the norm among most industrial companies seeking to expand their market reach, and this is likely to continue well into 2018. One of the reasons behind this kind of video dominance when it comes to social media marketing is that it provides an ideal channel to educate and direct useful information to customers in an engaging manner.

However, one should note that video dominance is not simply about posting clips on Facebook and other social media platforms; it is much more than that. The truth is that in order for it to work, you will need a viable and comprehensive video marketing campaign.

Live streaming set to take on a new role

With the introduction of apps like Periscope that brought live streaming capabilities to social media platforms such as Twitter, other big social media networks like Facebook have taken notice and are set to add live streaming features as well. One of the main reasons why major players in the social media industry are enacting such changes is that live streaming is expected to take on a whole new role in 2018. Furthermore, with new technology coming out every day and mobile devices becoming more affordable, the industrial sector cannot afford to ignore the potential marketing capabilities associated with live streaming.

In 2018, more companies are also expected to switch out their standard webinar practices with a more modern and interactive form of live streaming. In fact, we may even see a spike in the use of Google Hangouts, which is an app released back in 2013 that gives people the opportunity to video conference with more than one person at a go. Even though the app has had some difficulties making its way into the market, over the last few years it has managed to gain some momentum, which is only set to increase in 2018.

Personalization

Each day internet users on different social media platforms are flooded with all kinds of content. This in turn has made them somewhat immune to certain types of ads and content. As a result, companies have realized that if you do not want to be ignored and stand out from the crowd, you need to create unique content that resonates with your audience on a personal level. This means designing your content, links and videos in way that will relate with your market base and keep them hooked. to expand their market reach, and this is likely to continue well into 2018. One of the reasons behind this kind of video dominance when it comes to social media marketing is that it provides an ideal channel to educate and direct useful information to customers in an engaging manner.

However, one should note that video dominance is not simply about posting clips on Facebook and other social media platforms; it is much more than that. The truth is that in order for it to work, you will need a viable and comprehensive video marketing campaign.

Live streaming set to take on a new role

With the introduction of apps like Periscope that brought live streaming capabilities to social media platforms such as Twitter, other big social media networks like Facebook have taken notice and are set to add live streaming features as well. One of the main reasons why major players in the social media industry are enacting such changes is that live streaming is expected to take on a whole new role in 2018. Furthermore, with new technology coming out every day and mobile devices becoming more affordable, the industrial sector cannot afford to ignore the potential marketing capabilities associated with live streaming.

In 2018, more companies are also expected to switch out their standard webinar practices with a more modern and interactive form of live streaming. In fact, we may even see a spike in the use of Google Hangouts, which is an app released back in 2013 that gives people the opportunity to video conference with more than one person at a go. Even though the app has had some difficulties making its way into the market, over the last few years it has managed to gain some momentum, which is only set to increase in 2018.

Personalization

Each day internet users on different social media platforms are flooded with all kinds of content. This in turn has made them somewhat immune to certain types of ads and content. As a result, companies have realized that if you do not want to be ignored and stand out from the crowd, you need to create unique content that resonates with your audience on a personal level. This means designing your content, links and videos in way that will relate with your market base and keep them hooked.

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